Betting brand boom in the Premier League set to continue

Premier League sponsorships are very much a double-edged sword, helping to generate huge amounts of income for clubs while boosting the profile of the respective brands. The landscape has changed greatly since the league was founded back in 1992. The alcohol industry was heavily involved in the early stages, with financial services becoming much more prominent after the turn of the century. Over the past few years there has been a huge shift towards gambling brands, with over 50 different companies now linked with professional clubs in England and Wales.
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